Welcome and Webinar Introduction (0:06 – 2:00)
Carrie Erwin opens the session by welcoming attendees to Image Star’s monthly webinar series and allowing time for additional participants to join. She confirms the session is being recorded and will be shared with registrants and made available on the Image Star website.
About Image Star & Today’s Focus (2:00 – 3:06)
Carrie introduces Image Star as a
nationwide wholesale distributor of business hardware, software, and consumables. She outlines the company’s five core areas:
- Print & consumables
- Scanning
- AV
- Communications
- Laptops & peripherals
She then introduces the webinar topic:
Kandao, an all‑in‑one meeting solution within Image Star’s AV category.
Speaker Introductions & Q&A Setup (3:06 – 3:26)
Philip Crean introduces himself as Chief Commercial Officer, followed by Thomas Kuzoian, who explains he will manage questions submitted through chat and the Q&A box, to be addressed at the end of the session.
Kandao Overview & Use‑Case Discussion (Approx. 4:00 – 26:46)
During the main portion of the webinar, the presenters discuss Kandao’s role in modern meeting spaces, including:
- Simplifying deployment with an all‑in‑one design
- Reducing complexity compared to traditional AV room builds
- Supporting a range of room sizes and collaboration needs
Pricing guidance is referenced toward the end of this section, with Image Star offering to provide details directly to partners.
Reseller Positioning in Budget‑Sensitive Conversations (26:52 – 27:27)
A key reseller question is addressed: how Kandao is being positioned in
budget‑constrained or refresh‑driven environments. Carrie emphasizes the importance of:
- Understanding the customer’s specific needs
- Evaluating room placement and usage
- Determining how hands‑on the customer wants to be with setup
This consultative approach allows resellers to align the right Kandao device to the right space.
AV Market Context & Competitive Advantage (27:34 – 31:13)
Philip expands on why the AV category continues to grow:
- Many meeting spaces are still not video‑enabled
- Pre‑2020 conference rooms were often audio‑only
- Remote and hybrid work dramatically increased video expectations
He outlines the
high cost of traditional AV room builds, which can exceed
$10,000 per room once displays, microphones, cameras, control systems, and installation are included. Philip explains how
Kandao addresses this gap, particularly for:
- Huddle rooms
- Smaller internal conference spaces
- Non‑client‑facing rooms
With an all‑in‑one solution priced at
$2,900 MSRP, Kandao enables organizations to scale video across more spaces—such as universities or large campuses—where traditional AV budgets would be unrealistic.
Q&A Wrap‑Up & Partner Support (31:30 – 31:54)
Thomas confirms there are no additional live questions and reminds attendees that Image Star account executives are available to:
- Support AV and Kandao conversations
- Provide guidance on customer discovery questions
- Join reseller customer calls and meetings
What’s Next & Closing (32:01 – 32:33)
Carrie closes the webinar by teasing next month’s session, which will introduce a
new addition to Image Star’s capsule brand, highlighting:
- Higher margins
- Less competition
- New capsule monitors
Attendees are invited to join the next webinar on
Tuesday, May 19 at 2:00 PM ET.
Key Takeaway
Kandao allows resellers to bring
enterprise‑grade video collaboration into spaces that were previously excluded due to cost or complexity—creating new opportunities, expanding AV conversations, and delivering clear value to end users.